Staff Report ORLANDO -- Michael Haag and Jamie Floer have been named chair and co-chair, respectively, of the Orlando City Group sub-chapter of the Legal Marketing Association. Kendra Cassell has been named membership chair. Haag is director of marketing and business development at Broad & Cassel. Floer is senior account executive at Wragg & Casas Public Relations. Cassell is director of business development at Lovett-Silverman. The LMA is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession. The Southeastern Chapter is the largest in the international organization of LMA, covering 10 states with 18 sub-chapters called City Groups throughout the region, serving nearly 500 members. "Last year was a game-changer for our industry, and LMA has adapted … [Read more...]
Use The Internet To Maximize Your Promotions
By ANDREW WETZLER CENTRAL FLORIDA -- For most legal professionals, marketing through the Internet is a bit of a mystery. There was a time when just being listed in the yellow pages was enough for the phone to ring. But in todays highly competitive world of instant online information and communication, just hanging out the shingle is not enough. For many years, simple presence in the legal field was enough to be successful and earn a significant living. Today a much broader strategy needs to be utilized, just to stay on the playing field. In an e-commerce environment the focus or goal of a Website is encouraging the site visitor to buy something. Since that approach is not workable for lawyers, the most critical objective is to capture the contact information from a visitor so that a pipeline of prospective clients can be developed. While the gist of this article is about … [Read more...]
iwannasuesomebody.com: A Good Ad Venue
By DONNA BALANCIA -- Advertising for lawyers is undergoing a 21st Century facelift, as Web sites like www.whocanisue.com and www.iwannasuesomebody.com and are causing a stir. The migration to Web-based advertising is a natural progression and as the economy remains flat, many attorneys are looking for new ways to get clients. Whocanisue.com founder Curtis Wolf said his ad-based system helps educate the consumer. We think it will educate the consumer about their rights and help them make a decision on what they want to do with their case, Wolf told Fox TV news. While some attorneys profess to be receiving triple the amount of phone calls since these types of Web sites have come into existence, others think they portray Florida's legal community as ambulance chasers. "I'm getting probably twice as many phone calls," said Martin Saenz, a Miami labor and employment lawyer who … [Read more...]
Develop a Strategy That Brings Clients To You
CENTRAL FLORIDA -- It happened again. Just last week I received a semi-panicked phone call from a bright, hardworking attorney who had just finished up a highly profitable matter. As he spent the first several minutes of the phone conversation describing the success of this recently completed engagement, I kept thinking that it seemed as though he was trying to justify something. Then it happened. About nine minutes into the conversation, he said: And now that Ive wrapped up this case, I have nothing on the horizon. (Long pause.) Nothing, Dave. At this point, if I were a therapist, a member of the clergy, or even a psychic, I could have said something comforting. Thats what this guy was looking for. He wanted someone to tell him that it would be all right. He was like a fisherman in a sailboat looking at a sky full of heavy, black storm clouds. He wanted to believe that the … [Read more...]
