Lessons from LinkedIn’s Split with Twitter

Use each platform to its advantage — by SEO Law Firm — At the end of June, Ryan Roslansky, Head of Content Products at LinkedIn, announced a social media separation. Twitter users will no longer be able to display their Tweets automatically on LinkedIn.
Since 2009, users have been able to sync their Twitter and LinkedIn accounts so that
anything shared on Twitter would simultaneously post to LinkedIn. Now, users will have to post
updates individually to each network.
Of course, speculation abounds about the motives for the move on LinkedIn’s part. Shortly before
LinkedIn’s announcement, Twitter revealed on its development blog that it would be reigning in third
party developer use of its platform and taking more control over how third parties can use Twitter.
LinkedIn may have bristled at the new restrictions, and some are calling the split a social media turf
war.
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The Florida Law Journal